introduction

Mall advisory comprises the process of conceptualisation, positioning, zoning, deciding the tenant mix, promotional activities and marketing of the mall as well as facility and finance management. All these put together ensure that the mall targets the right audience, and garners the correct responses from them not only to make the mall a successful place, but also to ensure that the retailers gain maximum benefit. Need for mall management has highlighted itself just by examining the mix of retailers in the mall and ensure if pre-determined positioning is done and there are balanced categorization, structured space allocation, planned zoning and tenant mix, sufficient parking, adequate services, low Common Area Maintenance (CAM) and excelling post- building management. Primarily, a mall can be divided into various zones, the prominent ones being Retail, Entertainment, Food Court, Atrium & Multiplex. To manage all these zones, a specialised skill set is required. Mall Management encompasses overlooking all these zones, but the process starts right from the beginning. We work as Mall advisors who will help you make a successful mall from scratch.

Company Profile

Business profile will be a quick look into the Mall, allowing diverse groups of people to get a general idea of its key features, its advantages, its target market, its unique strengths, its track record, and whether it is a good entity to do business with. Aside from stating facts about a Mall, company profiles will go beyond that. Its well-written components will convey the predominant values and corporate culture that lends the organization its distinct character. Demonstrating how effective a company is at meeting its clients or customers’ needs. Beside Mall itself, company profile will highlight insights of its vicinity, brand categorization & positioning and floor plan.

3D Floor Plans

An interactive 3D mall map concept gives people a very good idea of what they can expect. The layout will highlight all the features of the space for prospective buyers. Additionally, a 3D floor plan will also include things like category separation, furnishings, Kiosk positioning, branding spaces etc. This will helps visitors navigate through massive malls.

Brand Introduction

Considering & analyzing customer’s favorites & trending brands in the vicinity that are high in demand we align various brands in the context of each category. From pitching brands to settling agreements and alignment of spaces, each action is taken with detailed analysis and planning to maximize success.

Categorization & Positioning of brands:

Another very important factor is the common area. If a mall has been well planned and developed, this sends the message to the brand that the developer is as interested in the success of the mall as they are. The positioning of the brand will automatically cater to the high class, and focus will be on exclusivity. Also, Right from the selection of brands under the umbrella of various categories, to positioning them, to highlighting brands that make up the mall, to the kind of dining restaurant services that are available, to the food court, to selection of play area type or a choice of developing a multiplex all elements will be determined solely by the positioning that the mall chooses to adhere considering shop in a shop model. Brand placement will be done on the basis of categories, floor, and area. Play area and super market will be either outsourced or operated by inhouse management. The entire functioning of the mall is custom tailored to echo the positioning of the mall.

Operational SOPs

From hours of operation, to opening & closing of mall, to alignment of management team, to security plans, to safety rules and responses, to customer complaint SOP, to cash flow procedures, to IT operations, to planning of camera unit supervision, to car parking, in and out flow of inventory, to common area maintenance, post building management, to the tone and style of promotional activities that the mall engages in, determining the kind of advertisements that go out, the areas where the advertisements are put up, the different media that should be used etc. we as a mall Advisory will be engaged from the planning stage to retention.

Digital media:

Having a shop in a shop e-commerce can be very beneficial for a mall considering the pattern being very popular in states. Creating digital presence will spread awareness and help to cover a huge market particularly in the nearby regions. Alongside social media marketing, idealizing marketing as it directly communicate with customers and fans. Instead of just trying to create new ways to find business, you can actually talk to the people who are interested and be able to understand them more, offer them customer service faster and more efficiently, and also be able to stay current on all the latest trends in your industry. There are various ways to create social media hype through differentiation, Photo contests, coupons and promo codes, customer loyalty cards, promote media events, creating an instagramable moment, Get creative with your promotional deals, Video teasers etc. It can help create awareness, attract shoppers & promote sales.

Pre Launch:

Social Media Hype that may include highlighting on board brands, promotion plans, creating awareness, spread the word, teaser videos, contests etc. Sponsorship in events and celebrity/influencers awareness can lead it to a whole new level.

Post Launch:

A press release distributed to the media to help generate press coverage of specific news.Social Media coverage & hype, launch event, BTL activities, celebrity associations, sponsorships in events & exhibition, photo booths, branded giveaways, lucky draw, celebrity presence etc.

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